On September 29, 40‑Love Tennis celebrates three years, and what an incredible three years it has been.
When we launched in 2023, it began with the two of us, Lauren Hocker and Lacey Keally, and a simple idea: to create tennis apparel that women would feel confident wearing both on and off the court.
Over the past three years, we have learned so much about our customers, our products and each other. We have improved our fabrics, refined our fits and introduced new colors and styles while staying true to our classic tennis club aesthetic.
At the end of 2025, we made one of our most important changes by partnering with a new manufacturer. This has given us faster production and reorder times, improved fabrics and fits, and the ability to better serve our growing customer base.
Today, 40‑Love is carried by more than 20 wholesale partners across the country. We have also grown our direct to consumer business through our website, social media and pop ups. Our events have allowed us to connect personally with customers while supporting clubs and charities in our communities.
Although 40‑Love started with the two of us, it now takes an incredible team to make it all happen. We are so grateful for our designer, manufacturer, embroidery partner, business consultant, Meta advertising expert, website team, photographer, videographer and everyone else who shares their talent with our brand.
Most of all, we are thankful for every customer, club, boutique, team, friend and family member who has supported us. Every purchase, reorder, recommendation and encouraging message has helped us grow.
Three years later, our mission remains the same: to create luxury tennis apparel that is functional, comfortable and stylish for women of all ages.
Thank you for being part of our story and for helping two Nashville women turn a love of tennis into a growing brand.
For the Love of Tennis,