Lauren Hocker and Lacey Keally, founders of the 40-Love Tennis brand, possess 15+ years' experience as influential sales and marketing leaders in Nashville's luxury media scene. Their deep local media and fashion industry connections, coupled with their passion for tennis, inspired the creation of 40-Love Tennis apparel.

After engaging in local ladies' tennis leagues (USTA and NALTA) during the pandemic, they recognized the lack of tennis attire for women in Nashville. This realization prompted them to craft a functional, stylish, and comfortable brand tailored to everyday female tennis enthusiasts.

To bring their vision to life, they collaborated with Siriwan Gayle, Lauren’s childhood friend and a graduate of IADT International Academy Of Design Nashville, who launched her own children’s clothing collection, Hold Me Baby, in 2017. Together, they're on a mission to make every day on the court a stylish and comfortable one for all the amazing women tennis players out there!



Find 40-Love apparel at The Tennis Store in Franklin, Belle Meade Country Club, Hillwood Country Club, Richland Country Club, Stones River Country Club - Murfreesboro, Cherokee Country Club - Knoxville, Chickasaw Country Club - Memphis, Vestavia Hills CC - Birmingham, AL, and Rosemary Beach Racquet Club.